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Personally, I think Veganuary makes a lot more sense than Dry January. The former is a great way to discover how delicious a Vegan diet can be, and even if you then revert to eating dairy and meat, perhaps you’ll eat a little less, or a little better. The latter, on the other hand, is a temporary fix for the excessive drinking that accompanies all too many occasions. I think people should also drink a little less, but a little better. All year round. But I would say that, because I run a premium box wine company.

Just in time for Veganuary, our Merlot, made by the Passarini family near Verona, has been properly certified as a vegan wine. It’s always been vegan, we just had to near nag them to death until they applied for certification. But why is it vegan?

All of our wine producers use “fining agents”, so the wines taste smoother and don’t look cloudy in your glass. Increasingly, wine makers like the Passarini family use clay- and vegetable-based fining agents, though many still continue to prefer those made from milk, egg or gelatine. It’s a personal choice, generally not driven by the debate around veganism but rather the desire to make the best quality wine in the best possible way.

The problem for vegan, or vegetarian, consumers is that there’s no proper system in place to help you figure out what’s vegan and what’s not. Many of our wines are vegan, though so far only the Merlot is properly certified. It’s made near Verona, setting for Romeo and Juliet and surely Italy’s most romantic city. It’s also a delicious Merlot with a light, herbaceous taste. Perhaps Vegan Merlot will improve your sex life?

*Or so this blog post from Bite Size Vegan says, or almost says. Actually, it doesn’t mention vegan wine at all, but it is a good blog. And it does say going vegan will improve your sex life. It’s quite hard to argue with, and flies in the face of the stereotypical virtuous vegan bore, which is generally a myth.