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Changing the way people drink wine here in the UK is an exciting challenge and one that we accept wholeheartedly. If you’re a like-minded soul who shares our passion for great Italian craft wine that defies taste expectations – and want to keep track of the boxed wine revolution via – you can also sign up to receive our monthly news round-ups.

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When In Rome Launches Fundraising Campaign For Leading LGBT+ Charity Just Like Us

Last week we launched our fundraising campaign with leading LGBT+ youth charity, Just Like Us, in support of its work empowering young LGBT+ people to promote equality in education and the workplace across the UK.

We are donating the profits from every box of Falanghina white wine sold in Waitrose stores and online between June and the end of August 2018 to Just Like Us to assist in the charity’s mission to enable teachers and pupils across the country to tackle homophobic, biphobic and transphobic bullying by organising activities that celebrate LGBT+ equality in education.

To celebrate this partnership, we are hosting tastings in selected local Waitrose stores during selected Pride weekends, such as Brighton and Edinburgh.

“Why Just Like Us?” you might ask. Well, firstly, we strongly believe in the cause. Secondly, a childhood friend of mine, Daniel Gerring, is a on the board of the charity and I have seen with my own eyes how tirelessly they work towards fulfilling their mission. And finally, what could be more fun than uniting the joy of drinking craft wine like the Italians do, with the beautiful celebration of diversity that is pride season?

Boxes of our Falanghina are available from over 230 Waitrose stores across the country, including the John Lewis Foodhalls on Oxford Street and in Bluewater and can also be purchased online at

To find out more about this partnership, please click here.

How much have I drunk? Or, how to regulate your consumption of box wine

Apart from “wow, that tastes amazing!”, one of the other comments we most often hear at wine fairs is “the trouble with box wine is that you can’t tell how much you’ve drunk” or, more importantly, you want to know how much of that beautiful craft wine you have left.

It’s a good point and as a company that wants you to drink less, but better, it’s one we take very seriously.

Glass bottles have an obvious advantage on this point, as you can look at a bottle and judge pretty quickly how many glasses you have left. With a box it isn’t quite so easy, though once you get used to the format it’s easy enough to work it out just by picking it up. And therein lies the secret. Weight. Because the weight of a box is about 94% wine, as opposed to just 50-60% in a bottle, you can work out how much is left just by popping it on your kitchen scales (if it falls off, it won’t smash either).

A litre of liquid weighs 1kg, our box and inner bag weighs approximately 150g, so a full 2.25L box weighs 2.4kg and a 2.25L box gives you 18 small 125ml glasses. So, for example, if your opened box weighs 1.9kg, you know you’ve got 14 glasses left. If it only weighs 400g that’s two glasses, so it’s probably time to think about buying some more!

If that all sounds a bit complicated, our ace designer Luke has produced a handy little graphic to help, so when you weigh your box of When in Rome Wine, you know how much you’ve drunk and how much you’ve got left. Add to that the fact that the wine will stay fresh for 6 weeks after opening, and we truly hope a box will help you regulate your consumption, and enjoy high quality craft wines one glass at a time. Salute!

Please click on the image to view a larger version.

Nero d’Avola scoops Gold at the London Wine Competition

Of all the accolades picked up by When in Rome, scooping a Gold Medal at the London Wine Competition for our beautiful Nero d’Avola is the most exciting yet. This innovative event is judged by top UK sommeliers working for the Ritz, Gordon Ramsay and Heston Blumenthal, as well as by leading supermarket wine buyers. Uniquely, medals are awarded based on a combination of Quality, Value and Packaging.

Of the 350 wines selected for a medal, just 16 scored over 90 points out of 100, enough to win Gold. A quick Google of the full list of Gold medal winners shows what a posh bunch of wines our Nero box is rubbing shoulders with – most are around £30 for a single use bottle, compared to £25.99 for the three bottles’ worth of vino packed into our little box. Pick one up now at your local Waitrose or on

Don’t judge a wine by its cover, join the #boxwinerevolution

Nero d’Avola

Nero d’Avola is the box wine revolution’s best selling wine (by far). This a glorious red from Sicily is now enjoying a much-deserved renaissance – and just last week, Rob went over there to meet Giovanni, the man who makes it for us.

The Nero d’Avola grape is one of the oldest indigenous varieties you’ll find on this beautiful Mediterranean island – a landmass that sits horizontal to the toe of Italy’s boot on a map – and over the past few years, Nero d’Avola’s star has really begun to shine.

But it wasn’t always this way.

Back in the 80’s local wine producers here on the island faced a predicament. You see, when grapes get to bask in the amount of sun that was shining here back then, the wine produced enjoys a much higher percentage.

Now, this posed a problem to the Sicilian winemakers who faced a choice to either a) sell and bottle it here on Sicily (remember this was the 80s when most popular wines were either dull, dry or German) or b) sell it to winemakers in Northern Italy who could mix it with their wines and increase their potency.

They chose the latter.

Meet Giovanni, the man behind our Nero d’Avola

Thanks to a budding emergence of exciting young winemakers – including our very own Giovanni (pictured) who are working hard to re-establish Sicilian wines as respectable in their own right – Nero d’Avola is enjoying a well deserved place in the spotlight. It’s been our best seller since the early days and was the first wine Waitrose asked us for when they started stocking When in Rome.

Over in Sicily Giovanni’s Nero d’Avola is enjoyed by lucky locals who pop by the winery with a refillable container and the rest is sold via independent wine stores across Italy and When in Rome in the UK.

Giovanni is young in terms of winemaker standards. But what he lacks in experience he makes up for in passion for what he does and the island he does it on. Before moving to Sant’Antonio, Giovanni worked for a large sherry corporation. Now he’s chief winemaker for Cantina Sociale Sant’Antonio, a wine co-operative that buys grapes from around 300 local small farms and turns them into our beautiful tasting Nero d’Avola using organic growing methods, which he’s passionate about. Not only do they preserve the soil, but why spend money on sprays and pesticides if nature can do the good for you, right? But like many of the winemakers we work with, Giovanni remains skeptical – in a way only the Italians know how – of all the hoops and costs involved in gaining organic certification.

Besides, there’s a far more pressing concern that keeps him awake at night: namely the future of wine co-operatives in this area.

The growers’ co-operatives are very much the backbone of the industry here in Trapani – it’s the European province with the largest percent of land used for growing grapes – and Giovanni, like many other young winemakers, are worried for their future with so many growers being bought out by huge wine colossus’.

Without doubt, it’s this devil that sits on his shoulder each day and drives him forward. Pushing him to make the best wines Sicily offers. They do say the devil makes work for idle hands. But it looks like he makes it for busy ones too.