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For the first time ever, Waitrose stores across the UK have included box wine (from When in Rome, of course) as part of their front of store promotion between Valentine’s Day and Wednesday 28th February.

Yes, our Falanghina and Nero d’Avola are currently available to buy as part of the high street supermarket’s infamous end of aisle promotions – with a special offer that sees them both reduced by 25% from £25.99 to £19.49.

Box wine is here to stay

‘This is fantastic proof that the British public are ready to drop their existing prejudices of box wine and embrace the box wine revolution, ‘ says Rob Malin, When in Rome’s co-founder.

‘We’re delighted to have Waitrose’s support, helping us to bring great tasting craft wine from small Italian producers to the end aisles of their stores and into their customer’s trolleys.

‘Right now, we’re totally bowled over by the increase in take-up of the humble box by Waitrose customers across the UK’.

Want to enjoy 25% off our Falanghina and Nero d’Avola? Head to your nearest Waitrose store or visit Offer runs until next Wednesday 28th February or while stocks last.